Arsenal’s 2024–25 away uniform, which has a zigzag logo and an eye-catching African-inspired design, has been made public. The kit is supplied by adidas.
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The custom, hand-drawn design on the shirt, created by Labrum London, “represents the movement and flow of people and celebrates a pattern commonly found in African designs, artefacts, and decorations,” on a black background.
According to Arsenal, the club’s “connection to its supporters from across the African diaspora via inspiration from African design traditions” is celebrated in the new uniform. Little black dots scattered throughout the zigzag design stand in for cowrie shells, which were used as early forms of payment in some parts of Africa. Along with being prominently featured in the iconic cannon crest, the collar and shoulder stripes also feature the classic pan-African colors of red and green.
A five-piece capsule collection “featuring the patterns and colors seen on the away kit reimagined across two jackets, a tee, a jumper, and a track pant” is another feature of the partnership with Labrum London. The men’s and women’s teams of Arsenal are scheduled to compete in the Premier League and WSL in 2024–25, and the away uniform is already on sale.