’The World’s Borough,’ a picture and film campaign directed by Walid Labri, showcases London’s exceptional talent, ranging from football stars to music moguls. Declan Rice, Leah Williamson, and Rio Ferdinand promote their upcoming works while discussing the importance of friends and family in a video that was uploaded on ALD’s social media platforms.

Declan rice, Leon Dore, Leon and Leah Williamson’s aimIn these pictures, stars are posing next to bus shelters, which offer a stunning backdrop of a setting sun with TfL’s iconic red seats serving as an accent. Boat shoes and sweatshirts paired with football-inspired shorts and scarves epitomise the classic ALD aesthetic. Loyle Carner and Gabriel Moses are two more well-known campaigners that make sure that a variety of city aspects are covered.

Despite being headquartered in New York City, Aimé Leon Dore exhibits a deep appreciation for London’s passion with reinvented football scarves and a campaign that captures the essence of N7 and highlights the convergence of fashion, football, and culture on other continents.