LITTLE CHILL: Bukayo Saka collaborates with New Balance in an exciting campaign documenting the rise of the Arsenal star

Saka and New Balance are collaborating on a plan to make a movie depicting the Arsenal star’s ascent.

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New Balance featured Bukayo Saka im Kampagnenfilm "Little Chilli"

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As a tribute to the Golden Boy 2021 award nominee, the brand presents “Little Chilli Brings Heat,” starring the young Ealing sensation who lighted up the European stage this summer.

The movie, which was released in conjunction with the New Balance worldwide marketing statement “We Got Now,” narrates the tale of Saka’s unique approach to football, setting it apart from previous players.

The film also demonstrates how Little Chilli in North London has a lot of energy, punch, and personality.

New Balance - Buyako — MURAL REPUBLIC

General Manager of New Balance Football Kenny McCallum stated, “Bukayo Saka is a unique young talent with the capacity to provide the best kind of entertainment.” Football fans around look up to him for his attitude to the game, and this new New Balance film attempts to highlight some of the numerous qualities that set him apart.

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