Burberry has just launched its Spring/Summer 2024 campaign, and two very familiar faces feature in Daniel Lee’s latest designs – Bukayo Saka and Son Heung-min.
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Together with international personalities and models like Tems, Rachel Weisz, and Jourdan Dunn, the two football players from North London are the faces of the campaign. The renowned cast was photographed in London while wearing ensembles from Burberry’s Resort 2024 collection.
Son was dressed smartly in a houndstooth suit, while Saka looked wonderful in a vintage Burberry trench and green checkered shirt. Following their appearance alongside Crystal Palace’s Eberechi Eze at the British luxury brand’s SS24 show in September, the two are highlighted in the ad.
Tottenham Hotspur’s Son Heung-min and Arsenal’s Bukayo Saka, representing the London club rivalry were pictured sitting together in the front row.
A video released on the internet showed the pair looking uncomfortable when the photographers surrounded them.
They did not look at each other and Saka looked a bit nervous as well which must have made him realize that his sitting alongside the captain of the rivals would not play out well among supporters.
Burberry continues to attract athletes, including football players, into the luxury market by appointing some of the biggest names in the sport as brand ambassadors. As a result, we won’t be seeing these faces compete with models for the foreseeable future.